Privacy Policy

Effective Date: January 15, 2026
Last Updated: January 15, 2026

Your privacy matters to us. This Privacy Policy explains what information BooBoo Buddy collects, how it is used, and how it is protected.

1. Scope

This Privacy Policy applies to the BooBoo Buddy mobile application and our website (the “Service”). By using the Service, you acknowledge that your information will be handled as described in this Policy.

2. Information We Collect

We collect information that is necessary to provide, operate, and improve the Service. The types of information we may collect include:

Account information: email address (if you provide one), sign-in method, and basic authentication data.
Dog profile information: dog profile details you create such as name, breed, age range, weight range, and other optional profile fields you choose to provide.
Images and scan inputs: photos you upload or capture within the app for scan results, along with related scan metadata (for example: timestamp, region, image quality metrics, and scan outputs/attributes produced by automated processing).
Device and usage data: device type, operating system version, app interactions, IP address, approximate location inferred from IP, crash logs, and diagnostic data.
Subscription information: entitlement status and purchase metadata provided to us by the App Store or Google Play (we do not receive or store your full payment card details).
Support communications: information you submit through our contact form or support requests (such as your email address, subject, and message).

3. How We Use Your Information

We use collected information to:

Provide the Service, including scans, results, insights, and features you request.
Improve performance, reliability, and accuracy (including model and system improvements).
Monitor, troubleshoot, and diagnose issues.
Maintain account security, prevent fraud, and enforce usage limits.
Manage subscriptions, entitlements, and referral-related activity.
Process queued actions when connectivity is restored (for example, completing tasks that were initiated while offline).
Communicate with you about service updates, support responses, and service-related notices.

4. Legal Bases for Processing (EEA/UK and Similar Laws)

If you are located in the EEA/UK (or a region with similar requirements), we process personal data under one or more of the following legal bases:

Contract necessity: processing is needed to provide the Service and features you request.
Legitimate interests: improving and securing the Service, preventing fraud, and maintaining reliability (balanced against your rights).
Consent: where required by law (for example, certain marketing communications).
Legal obligation: where we must comply with applicable laws.

5. Automated Processing and Image Analysis

The Service uses automated systems (including artificial intelligence technologies) to process images and related metadata in order to generate scan results and improve the Service. This processing may involve cloud-based infrastructure and service providers acting on our behalf.

The Service is designed to provide informational wellness insights and does not provide veterinary or medical diagnoses.

6. Anonymized and Aggregated Data

We may create and use aggregated or de-identified information for analytics, research, and service improvement. De-identification is intended to remove or minimize information that could reasonably identify an individual user. Aggregated or de-identified data may be retained for longer periods, including where needed to support product improvement and internal research.

7. Communications

We may contact you about service-related notifications, important updates, security messages, and customer support responses.

8. Marketing Communications (Optional)

Where permitted, we may send promotional communications. You can opt out at any time by using the unsubscribe instructions in the message or contacting us.

9. Data Sharing and Service Providers

We do not sell your personal information. We may share information in the following circumstances:

Service providers: with vendors that help us operate the Service (for example: hosting and infrastructure, analytics and crash reporting, customer support systems, and automated processing providers). These providers are permitted to process personal information only for us and under appropriate contractual protections.
Legal and safety: when we believe disclosure is necessary to comply with law, respond to lawful requests, or protect the rights, safety, and security of BooBoo Buddy, our users, or the public.
Business transfers: in connection with a merger, acquisition, financing, reorganization, or sale of assets, as permitted by law.

10. Cookies and Tracking (Website)

Our website may use limited technologies (such as cookies or similar identifiers) to enable core site functionality and measure performance. If we use analytics tools, they may collect device and usage information such as pages viewed and approximate location inferred from IP address.

11. Your Privacy Rights

Depending on where you live, you may have certain rights regarding your personal information. These may include the right to:

Access your personal information.
Correct inaccurate or incomplete information.
Request deletion of your personal information.
Request that we restrict processing of your information.
Object to certain processing activities.
Request data portability (where applicable).
Withdraw consent where processing is based on consent (this does not affect processing performed before withdrawal).

To exercise these rights, contact us at https://www.booboobuddy.app/contact. We may need to verify your request before responding.

12. California Privacy Notice

If you are a California resident, the California Consumer Privacy Act (as amended by the CPRA) may provide you additional rights, including the right to know, delete, correct, and limit certain uses of personal information.

Categories collected: identifiers (such as email), internet/network activity (usage and device data), customer records (account data), and user-provided content (images and support messages).

Purposes: providing the Service, improving performance and reliability, security and fraud prevention, analytics, and customer support.

No sale/sharing: we do not sell personal information. We also do not share personal information for cross-context behavioral advertising.

13. Data Retention

We retain personal information for as long as reasonably necessary to provide the Service, maintain your account, comply with legal obligations, resolve disputes, and enforce our agreements.

If you delete your account, we will remove or de-identify associated personal information in accordance with applicable laws. Some information may be retained where required or permitted by law.

Aggregated or de-identified data may be retained for longer periods, including indefinitely in some cases.

14. International Data Transfers

BooBoo Buddy is operated from the United States and may process information in the United States or other countries where we or our service providers operate. Where required by law, we use lawful mechanisms (such as standard contractual clauses or other permitted safeguards) to support international transfers.

15. Security

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information. No system is completely secure, and we cannot guarantee absolute security.

16. Age Requirement

BooBoo Buddy is intended for users aged 18 and older. We do not knowingly collect personal information from children.

17. Business Transfers

If BooBoo Buddy is involved in a merger, acquisition, financing, reorganization, or sale of assets, information may be transferred as permitted by law.

18. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated effective date.

19. Contact Us

If you have questions about this Privacy Policy or want to exercise your rights, contact us at:

https://www.booboobuddy.app/contact